Kendra Scott SCADpro
SCADpro is
"a design shop and innovation studio that generates business solutions for the world's most influential brands.
SCADpro is recognized as the preeminent university partner in higher education and among design agencies worldwide.
Operating in the U.S., Europe and Asia, SCADpro solves creative and business challenges for Fortune 500 clients, launches alumni brands through SCADpro Venture Studio, and provides executive education at the world's preeminent site for the study of design and creative business thinking."
Phase One of the Kendra Scott: Color Bar SCADpro project was divided into four teams. Each team was tasked to develop a marketing campaign to present to the KS team. My team, Ever Gold developed the concept of "Colors Change with You". Once we presented to the KS team, they decided to move forward with my team's idea! All teams were then consolidated with one common goal: to promote the Color Bar with innovative marketing ideas under the "Colors Change with You" campaign.
Midterm Presentation
At midterm, we presented our ideas to the KS team! We provided our initial solutions to educate consumers about the Color Bar and what marketing techniques we could use to promote the Color Bar.
I acted as Art Director over the aesthetics of the campaign and put together the styling and overall feel of the three brand videos as well as one photoshoot. Below, there are PDFs of the work I did in preparation.
'Girl Boss'
Brand Video & Photoshoot Outline
'Pride in Yourself'
Brand Video Outline
'Best Friends'
Brand Video Outline
Behind the Scenes
Austin, Texas Trip
I had the amazing opportunity to visit the Kendra Scott home office as well as the beautiful flagship store in Austin, Texas! Here are some photos from the trip.
This was a great way to connect to the KS team so we could give them the best final deliverables as possible!
Final Presentation
At the final presentation, myself and the other members of the class presented our 360 degree marketing campaign, solutions to make the campaign long lasting, and creative tactics the KS team could use to promote the Color Bar.
Final Brand Films
Final Process Book
